Novocortex
Digital marketing without limits
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JGL Croatia asked Novocortex to do a brand activation campaign for their Aqua Maris brand in Russia. The campaign had two main messages: Aqua Maris is the only nasal spray in Russia made of the Adriatic seawater, and Aqua Maris is made by experts after decades of reseach on health benefits of seawater. We decided that the Aqua Maris story should be told in Croatia by a person who uses and really likes the brand. To find the brand ambassador for Aqua Maris, we organized the Best Job In Russia contest in social media. → Read more
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Our objective was to launch a nose cleansing set of Aqua Maris in Russia. Aqua Maris is a nasal spray brand. Novocortex decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. We established an international federation in Lausanne and organized the World Championship Jala Neti in Amsterdam. Live coverage of the 5 litre final generated over 1.000.000 views on YouTube. → Read more
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VV Car Insurance repays the purchase price of your car in case of an accident. So you can buy the same car and keep driving. To illustrate that, Novocortex developed the Endless Racing Game for iPhone. It's the first racing game, where game action moves from iPhone to iPhone. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. → Read more
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Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over. → Read more
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Novocortex used guerrilla marketing tactics to build brand awareness for a car insurance of VrijVerzekerd. We placed removable stickers with scratches on expensive cars. Then, we filmed reactions of car owners with a hidden camera, put the video on YouTube and invited blog readers to test the stickers on their friends. → Read more
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The main advantage of the Internet Strategy Audit by Novocortex is that you get tangible results. Higher brand awareness, more visitors to your site, higher conversion. The Audit delivers results because we have worked both on the client and agency side. And because we have over 10 years of digital marketing experience and 20 years in offline & online marketing. → Read more
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Digital campaigns, games and virals created by Novocortex regularly catch attention of international media. Some of our creations even made it to a study book for Dutch universities and the Guinness World Records Book. → Read more
Work
Social media marketing campaign for Aqua Maris - The Best Job In Russia
Read about the social media campaign The Best Job In Russia and watch reports from Croatia
Viral campaign for Aqua Maris in Russia – the World Championship Nose Cleansing
Watch the 5 litre men's final of the World Championship Nose Cleansing
Mobile marketing campaign Endless Racing Game for iPhone
Read how our Endless Racing Game became viral and got over 1 mln. downloads in AppStore