The Croatian company JGL asked Novocortex to do a brand activation campaign for their Aqua Maris brand in Russia. The campaign had two main messages: Aqua Maris is the only nasal spray in Russia made of the Adriatic seawater, and Aqua Maris is made by experts after decades of reseach on health benefits of seawater. We decided that the Aqua Maris story should be told in Croatia by a person who uses and really likes the brand. In order to find the brand ambassador for Aqua Maris, we organized the Best Job In Russia contest in social media.
Our objective was to launch a nose cleansing set of the nasal spray brand Aqua Maris in Russia. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. First, we established the International Federation of Jala Neti in Lausanne (Jala Neti is a yoga name for nose cleansing). Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
Car insurance of VrijVerzekerd repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. Watch the campaign video or read the endless story below.
Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over.
When you call a company Novocortex, you know that you will end up selling drugs:-) This is exactly what we do in Russia, Ukraine, Croatia and other countries of Eastern Europe – internet campaigns for non-prescription (Over-The-Counter) medicines. We can recommend a couple of drugs we’ve tested on ourselves: the motion sickness pill Dramina or the revolutionary probiotic for feminine health Vagilac.
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.
Importance of video for internet marketing is growing, as people prefer (moving) images to long stories. Just look in the news feed of your Facebook page, and you’ll see a lot of images and quite few words. In the early days of Novocortex, we made Flash banners and online advertising games for our clients. Today, we use video to tell the brand’s story in 1 minute and to connect with viewers on an emotional level. Watch selected virals, video reports and TV commercials created by Novocortex.
In 2007-2010, Novocortex created a number of online advertising games for banks and insurance companies. We have selected 4 games that were awarded on international advertising festivals – Flying Elephants for VV Insurance, Pays Me, Pays Me Not for Interpolis Insurance, Short Memory Game for Rabobank International and Replacement Car for Intouch Insurance.
Sometimes we develop our own online and mobile products to test our ideas in the market. In 2007-2008, we launched BrainShopping – a fun shopping concept for women and a new form of online advertising. BrainShopping.nl was the only internet shop where visitors could pay with their brain – by winning an online puzzle or quiz. Forget credit cards, cattle, cowry shells and even whale’s teeth – brain was the only currency accepted at BrainShopping. In 2009, we sold BrainShopping to Sanoma Magazines.
Novocortex created this new brand of mineral water for delegates of advertising festivals. We noticed that during award ceremonies some delegates developed the same emotions as Antonio Salieri about Wolfgang Amadeus Mozart. So, we decided to provide them with Salieri – the first poisoned mineral water in the world. Best served to award winners.