“Все как у зверей” рассказывает о том, о чем Николай Николаевич Дроздов деликатно молчал. Но кто-то же должен! Придумывает истории про зверей и людей Евгения Тимонова, биолог по призванию и писатель потому, что так получилось. Режиссирует и снимает “Все как у зверей” Новокортекс. Смотрите избранные программы внизу, а все наши выпуски – на YouTube канале “Все как у зверей”.
Watch selected Just Like Other Animals videos with English subtitles.
Digital campaigns, games and virals created by Novocortex regularly catch attention of the international press. Some of our creations even made it to a study book for Dutch universities and the Guinness World Records Book. Read articles about Novocortex and our work published in international media.
Novocortex produced and directed video series Just Like Other Animals (Все как у зверей). Just Like Other Animals tells stories about the origin of people, written and presented by Evgeniya Timonova, biologist by education and writer by chance. Visit the YouTube channel “Все как у зверей” or watch selected videos with English subtitles below. Let’s start with our most popular story: “Lion – animal-asshole: sex 40 times a day, polygamy, fights, parasitism…”
Смотрите все выпуски видеоколонки “Все как у зверей” на русском.
The Croatian company JGL asked Novocortex to do a brand activation campaign for their Aqua Maris brand in Russia. The campaign had two main messages: Aqua Maris is the only nasal spray in Russia made of the Adriatic seawater, and Aqua Maris is made by experts after decades of reseach on health benefits of seawater. We decided that the Aqua Maris story should be told in Croatia by a person who uses and really likes the brand. In order to find the brand ambassador for Aqua Maris, we organized the Best Job In Russia contest in social media.
Would you like to sell more products and services via online and mobile channels? Would you like to improve results of your digital marketing campaigns? Experts of Novocortex will help you to achieve your marketing objectives. By developing a successful digital strategy together with the management of your company. The main advantage of the Internet Strategy Audit by Novocortex is that you get tangible results. Higher brand awareness, more visitors to your site, higher conversion and sales. The Audit delivers results because we have worked both on the client and the agency side. And because we have over 10 years experience in digital marketing and over 20 years in offline & online marketing. Read below how the Audit works.
Our objective was to launch a nose cleansing set of the nasal spray brand Aqua Maris in Russia. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. First, we established the International Federation of Jala Neti in Lausanne (Jala Neti is a yoga name for nose cleansing). Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
Car insurance of VrijVerzekerd repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. Watch the campaign video or read the endless story below.
Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over.
When you call a company Novocortex, you know that you will end up selling drugs:-) This is exactly what we do in Russia, Ukraine, Croatia and other countries of Eastern Europe – internet campaigns for non-prescription (Over-The-Counter) medicines. We can recommend a couple of drugs we’ve tested on ourselves: the motion sickness pill Dramina or the revolutionary probiotic for feminine health Vagilac.
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.