Our objective was to launch a nose cleansing set of the nasal spray brand Aqua Maris in Russia. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. First, we established the International Federation of Jala Neti in Lausanne (Jala Neti is a yoga name for nose cleansing). Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
Car insurance of VrijVerzekerd repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. Watch the campaign video or read the endless story below.
Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over.
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.
In 2007-2010, Novocortex created a number of online advertising games for banks and insurance companies. We have selected 4 games that were awarded on international advertising festivals – Flying Elephants for VV Insurance, Pays Me, Pays Me Not for Interpolis Insurance, Short Memory Game for Rabobank International and Replacement Car for Intouch Insurance.
Novocortex created this new brand of mineral water for delegates of advertising festivals. We noticed that during award ceremonies some delegates developed the same emotions as Antonio Salieri about Wolfgang Amadeus Mozart. So, we decided to provide them with Salieri – the first poisoned mineral water in the world. Best served to award winners.
In 2007, Novocortex engaged readers of marketing blogs in co-creation of ads for a new translations service – 24hTranslations.com. 24h Translations offered online translations by humans at discount prices. Novocortex developed a creative concept for the ads – Words Can Be Expensive – and asked readers of marketing blogs to send us their own ideas of expensive words. The most expensive words were used in online ads and posters of 24h Translations.
This was one of the most successful internet marketing campaigns done by Novocortex. Rabobank Netherlands asked us in 2005 to manage market introduction of a new online payment standard, called iDEAL. iDEAL was based on a simple idea – connecting online shops with internet banking applications of major Dutch banks. Novocortex was responsible for marketing iDEAL to web shops. The objective set by Rabobank was to get 150 shops on board in the first year. We managed to convince over 400 internet stores to connect to iDEAL via Rabobank by the end of 2005.
Novocortex contributed its expertise in marketing and business development to the U-specs project in 2005-2006. The project’s goal was to develop universal and affordable spectacles for people in non-industrialized countries, in order to improve their access to education and work. The project was initiated by the VU Medical Centre (VUmc) and the d.o.b. foundation. Novocortex was responsible for a business plan aimed to turn a product idea into a working prototype.
Digital campaigns, games and virals created by Novocortex regularly catch attention of the international press. Some of our creations even made it to a study book for Dutch universities and the Guinness World Records Book. Read articles about Novocortex and our work published in international media.