Social media marketing campaign for Aqua Maris – The Best Job in Russia
The Croatian company JGL asked Novocortex to activate their Aqua Maris brand in Russia. Aqua Maris was the only nose spray on The Russian market made of the Adriatic seawater. We decided that the brand story should be told in Croatia by someone who actually uses the spray and can explain advantages of natural seawater sprays over chemical vasoconstrictors to a broader audience. To find the brand ambassador for Aqua Maris, we launched The Best Job in Russia campaign in social media.
Viral campaign for Aqua Maris in Russia – the World Championship Nose Cleansing
Our objective was to launch a nose cleansing set of the nasal spray brand Aqua Maris in Russia. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. First, we established the International Federation of Jala Neti in Lausanne (Jala Neti is a yoga name for nose cleansing). Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
Mobile marketing campaign Endless Racing Game for iPhone
Car insurance of VrijVerzekerd repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. Watch the campaign video or read the endless story below.
Yes, Novocortex sells drugs in Eastern Europe – internet marketing campaigns for OTC medicines
When you call a company Novocortex, you know that you will end up selling drugs:-) This is exactly what we do in Russia, Ukraine, Croatia and other countries of Eastern Europe – internet campaigns for non-prescription (Over-The-Counter) medicines. We can recommend a couple of drugs we’ve tested on ourselves: the motion sickness pill Dramina or the revolutionary probiotic for feminine health Vagilac.
Guerrilla marketing campaign Scratches On Your Car for a car insurance
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.
Online videos, TV commercials and virals created by Novocortex
Importance of video for internet marketing is growing, as people prefer (moving) images to long stories. Just look in the news feed of your Facebook page, and you’ll see a lot of images and quite few words. In the early days of Novocortex, we made Flash banners and online advertising games for our clients. Today, we use video to tell the brand’s story in 1 minute and to connect with viewers on an emotional level. Watch selected virals, video reports and TV commercials created by Novocortex.
BrainShopping is a fun shopping and advergaming platform where visitors pay with their brain
Sometimes we develop our own online and mobile products to test our ideas in the market. In 2007-2008, we launched BrainShopping – a fun shopping concept for women and a new form of online advertising. BrainShopping.nl was the only internet shop where visitors could pay with their brain – by winning an online puzzle or quiz. Forget credit cards, cattle, cowry shells and even whale’s teeth – brain was the only currency accepted at BrainShopping. In 2009, we sold BrainShopping to Sanoma Magazines.
Internet marketing campaign to launch Rabo PinBox on the Dutch market
In 2007, Novocortex developed marketing strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate of Rabobank Netherlands. We invited clients of Rabobank to explain how Rabo PinBox helped them in their business. We shared unpolished stories and not photoshopped photos online. This user generated advertising was so convincing that Rabobank sold over 1.000 PinBoxes within 5 months.
Crowdsourcing and co-creation of online ads in a digital campaign for 24h Translations
In 2007, Novocortex engaged readers of marketing blogs in co-creation of ads for a new translations service – 24hTranslations.com. 24h Translations offered online translations by humans at discount prices. Novocortex developed a creative concept for the ads – Words Can Be Expensive – and asked readers of marketing blogs to send us their own ideas of expensive words. The most expensive words were used in online ads and posters of 24h Translations.
Advergaming campaign for Rabobank – read how we engaged 1.800 bankers in an online game
In 2005, Novocortex was asked by Rabobank Netherlands to launch its new product line – Financial Logistics – to 300 local bank offices. Normally, the bank management would send a newsletter to employees linking to an intranet page with product information. We decided to take bankers by surprise and to let them learn about the new product line by playing an online game.
