This was one of the most successful internet marketing campaigns done by Novocortex. Rabobank Netherlands asked us in 2005 to manage market introduction of a new online payment standard, called iDEAL. iDEAL was based on a simple idea – connecting online shops with internet banking applications of major Dutch banks. Novocortex was responsible for marketing iDEAL to web shops. The objective set by Rabobank was to get 150 shops on board in the first year. We managed to convince over 400 internet stores to connect to iDEAL via Rabobank by the end of 2005.