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Internet Strategy Audit of Novocortex increases results of your digital marketing efforts

Would you like to sell more products and services via online and mobile channels? Would you like to improve results of your digital marketing campaigns? Experts of Novocortex will help you to achieve your marketing objectives. By developing a successful digital strategy together with the management of your company. The main advantage of the Internet Strategy Audit by Novocortex is that you get tangible results. Higher brand awareness, more visitors to your site, higher conversion and sales. The Audit delivers results because we have worked both on the client and the agency side. And because we have over 10 years experience in digital marketing and over 20 years in offline & online marketing. Read below how the Audit works.

Internet Strategy Audit - digital strategy development by Novocortex

01 Deliverables of the Internet Strategy Audit

The Audit has two main objectives: improving effectiveness of your digital marketing campaigns and increasing sales of your products and services via digital channels. The main deliverable of the Audit is a clear and realistic marketing plan. This plan includes Top 10 implementation steps required to improve your digital marketing performance and increase sales in the next 6-12 months.

02 Benefits of the Internet Strategy Audit for you

The main advantage of the Internet Strategy Audit is that you get measurable results. More visitors to your site, higher conversion from visitors to buyers, more interaction with your customers, higher brand awareness. Our analysis and recommendations are based on more than 10 years experience of Novocortex with effective digital marketing campaigns in Western and Eastern Europe. So we know exactly what internet & mobile marketing instruments actually work and what just don’t – from search engine marketing and online video to mobile apps and social media campaigns.

And if your company operates in Eastern Europe, you can use our marketing expertise to get competitive advantage in your market. Our home market, the Netherlands, has one of the highest internet penetration rates in the world (above 90%). Dutch companies spend about 30% of their budgets on digital marketing. So, you can benefit from our expertise gained in one of the most advanced digital markets in the world. Our second home market, where Novocortex has a representative office, is Russia, the country with the highest number of internet users in Europe.

03 Structure of the Internet Strategy Audit

The Audit consists of 3 in-company sessions + 7 to 10 homework days of our auditors:
1. In the first session, you learn how digital media change behavior of your clients and impact your brand. And what instruments of internet and mobile marketing work and what don’t. Including examples and best practices from your industry.
2. In the second session, we help you to define marketing and branding challenges your company is facing in the digital world. Then, we determine what instruments of digital marketing should be used by your company to achieve your marketing objectives.
3. In the last session, we advise you on your marketing strategy and on realistic steps required to implement it. Including Top 10 measurable improvements that can be realized in the next 6-12 months.

04 Companies we did the Internet Strategy Audit for

Internet Strategy Audit - clientsWe have executed Internet Strategy Audits and strategy workshops in the Netherlands, Slovenia, Russia, Switzerland, Belarus and Turkey. For Automotive, Media, Insurance, Banking, Recruitment, FMCG, Pharmaceutical and Telecom companies.

We worked, among others, with Central European Media Enterprises (the leading TV broadcaster in Central and Eastern Europe), Rabobank (the Top 30 bank in the world), Independent Media / Sanoma Magazines (the largest publishing house in Russia), Mitsubishi Motors Europe / Turkey, Ebbinge (the Top 3 Dutch executive recruitment company), Yamaha Motor Russia / Europe, INTOUCH Insurance Russia (a direct insurer owned by Royal Sun Alliance from UK), Bank of Moscow and PSB (Top 10 banks in Russia), Jadran Galenski Laboratorij Croatia & Russia, Alstom Power Switzerland etc.

Need more information on advantages and deliverables of the Internet Strategy Audit for your company? Call Serge Fenenko, our Audit co-ordinator, on +31 614 696659. Or mail to contact[at] We speak English, Dutch and Russian.

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