Would you like to sell more products and services via online and mobile channels? Would you like to improve results of your digital marketing campaigns? Experts of Novocortex will help you to achieve your marketing objectives. By developing a successful digital strategy together with the management of your company. The main advantage of the Digital Strategy Audit by Novocortex is that you get tangible results. Higher brand awareness, more visitors to your site, higher conversion and sales rates. The Audit delivers results because we have worked both on the client and the agency side. And because we have over 10 years experience in digital marketing and over 20 years in offline & online marketing. Read below how the Audit works.
Novocortex is specialized in digital strategy development. We have our own methodology called the Digital Strategy Audit. This methodology is based on the experience of Novocortex with digital marketing and was developed in co-operation with the Marketingfacts Network. We have selected a number of examples of the digital strategy development projects done by Novocortex since 2005, grouped per industry.
In this article for the Identity magazine, we explore how local conventions influence branding strategies (conventions are unwritten rules that govern consumers’ perceptions of products and brands). One of our main conclusions is that brand managers should examine the nature of local conventions in order to understand how solid they are. When a convention is undergoing erosion in consumers’ minds, your brand has an opportunity to challenge it. By challenging a convention you can differentiate your brand from local brands and offer a new distinct value to consumers. Another conclusion is that providing consumers with new experiences can bring more succes in a foreign market that adapting current values of your brand to match local competitors. Read the article “International branding – understanding local conventions” below.
Novocortex contributed its expertise in marketing and business development to the U-specs project in 2005-2006. The project’s goal was to develop universal and affordable spectacles for people in non-industrialized countries, in order to improve their access to education and work. The project was initiated by the VU Medical Centre (VUmc) and the d.o.b. foundation. Novocortex was responsible for a business plan aimed to turn a product idea into a working prototype.