Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over.
When you call a company Novocortex, you know that you will end up selling drugs:-) This is exactly what we do in Russia, Ukraine, Croatia and other countries of Eastern Europe – internet campaigns for non-prescription (Over-The-Counter) medicines. We can recommend a couple of drugs we’ve tested on ourselves: the motion sickness pill Dramina or the revolutionary probiotic for feminine health Vagilac.
Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.
Importance of video for internet marketing is growing, as people prefer (moving) images to long stories. Just look in the news feed of your Facebook page, and you’ll see a lot of images and quite few words. In the early days of Novocortex, we made Flash banners and online advertising games for our clients. Today, we use video to tell the brand’s story in 1 minute and to connect with viewers on an emotional level. Watch selected virals, video reports and TV commercials created by Novocortex.
In 2007-2010, Novocortex created a number of online advertising games for banks and insurance companies. We have selected 4 games that were awarded on international advertising festivals – Flying Elephants for VV Insurance, Pays Me, Pays Me Not for Interpolis Insurance, Short Memory Game for Rabobank International and Replacement Car for Intouch Insurance.
Sometimes we develop our own online and mobile products to test our ideas in the market. In 2007-2008, we launched BrainShopping – a fun shopping concept for women and a new form of online advertising. BrainShopping.nl was the only internet shop where visitors could pay with their brain – by winning an online puzzle or quiz. Forget credit cards, cattle, cowry shells and even whale’s teeth – brain was the only currency accepted at BrainShopping. In 2009, we sold BrainShopping to Sanoma Magazines.
Novocortex created this new brand of mineral water for delegates of advertising festivals. We noticed that during award ceremonies some delegates developed the same emotions as Antonio Salieri about Wolfgang Amadeus Mozart. So, we decided to provide them with Salieri – the first poisoned mineral water in the world. Best served to award winners.
Novocortex is specialized in digital strategy development. We have our own methodology called the Digital Strategy Audit. This methodology is based on the experience of Novocortex with digital marketing and was developed in co-operation with the Marketingfacts Network. We have selected a number of examples of the digital strategy development projects done by Novocortex since 2005, grouped per industry.
In 2007, Novocortex developed marketing strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate of Rabobank Netherlands. We invited clients of Rabobank to explain how Rabo PinBox helped them in their business. We shared unpolished stories and not photoshopped photos online. This user generated advertising was so convincing that Rabobank sold over 1.000 PinBoxes within 5 months.
In 2007, Novocortex engaged readers of marketing blogs in co-creation of ads for a new translations service – 24hTranslations.com. 24h Translations offered online translations by humans at discount prices. Novocortex developed a creative concept for the ads – Words Can Be Expensive – and asked readers of marketing blogs to send us their own ideas of expensive words. The most expensive words were used in online ads and posters of 24h Translations.