Work // Awards (Page 2)

The best iPhone game for men – Big Apes Love Blondes

Big Apes Love Blondes for iPhone explores the unexplained love of big apes (and men) towards blondes. You can become a great ape in the game by catching runaway blondes and protecting them from savage enemies. You need to use both your brain and testosterone to keep as many blondes in your nest as possible. If you lose 3 blondes, the game is over.

iPhone game Big Apes Love Blondes

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Work // Digital Campaigns (Page 2)

Yes, Novocortex sells drugs in Eastern Europe – internet marketing campaigns for OTC medicines

When you call a company Novocortex, you know that you will end up selling drugs:-) This is exactly what we do in Russia, Ukraine, Croatia and other countries of Eastern Europe – internet campaigns for non-prescription (Over-The-Counter) medicines. We can recommend a couple of drugs we’ve tested on ourselves: the motion sickness pill Dramina or the revolutionary probiotic for feminine health Vagilac.

Internet marketing campaigns for OTC drugs in Russia, Eastern Europe
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Work // Awards (Page 2)

Guerrilla marketing campaign Scratches On Your Car for a car insurance

Novocortex used guerrilla marketing tactics to build brand awareness for VrijVerzekerd, a Dutch online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the stickers on their friends.

Guerrilla marketing campaign for a car insurance - Scratches On Your Car

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Work // Digital Campaigns (Page 2)

Online videos, TV commercials and virals created by Novocortex

Importance of video for internet marketing is growing, as people prefer (moving) images to long stories. Just look in the news feed of your Facebook page, and you’ll see a lot of images and quite few words. In the early days of Novocortex, we made Flash banners and online advertising games for our clients. Today, we use video to tell the brand’s story in 1 minute and to connect with viewers on an emotional level. Watch selected virals, video reports and TV commercials created by Novocortex.

Online videos, virals, tv commercials created by Novocortex

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Work // Awards (Page 2)

Online advertising games for banks and insurances – Flying Elephants, Pays Me, Pays Me Not, Short Memory Game

In 2007-2010, Novocortex created a number of online advertising games for banks and insurance companies. We have selected 4 games that were awarded on international advertising festivals – Flying Elephants for VV Insurance, Pays Me, Pays Me Not for Interpolis Insurance, Short Memory Game for Rabobank International and Replacement Car for Intouch Insurance.

Online advertising games for banks insurance companies

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Work // Digital Campaigns (Page 2)

BrainShopping is a fun shopping and advergaming platform where visitors pay with their brain

Sometimes we develop our own online and mobile products to test our ideas in the market. In 2007-2008, we launched BrainShopping – a fun shopping concept for women and a new form of online advertising. BrainShopping.nl was the only internet shop where visitors could pay with their brain – by winning an online puzzle or quiz. Forget credit cards, cattle, cowry shells and even whale’s teeth – brain was the only currency accepted at BrainShopping. In 2009, we sold BrainShopping to Sanoma Magazines.

BrainShopping - fun shopping and online gaming platform for women

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Work // Awards (Page 2)

Enjoy Salieri, the poisoned mineral water. Best served to award winners

Novocortex created this new brand of mineral water for delegates of advertising festivals. We noticed that during award ceremonies some delegates developed the same emotions as Antonio Salieri about Wolfgang Amadeus Mozart. So, we decided to provide them with Salieri – the first poisoned mineral water in the world. Best served to award winners.

Salieri - poisoned mineral water for award winners

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Work // Internet Strategy Audits (Page 2)

Examples of digital strategy development projects done by Novocortex in Automotive, Financial Services, FMCG, Pharmaceutical and Media industries

Novocortex is specialized in digital strategy development. We have our own methodology called the Digital Strategy Audit. This methodology is based on the experience of Novocortex with digital marketing and was developed in co-operation with the Marketingfacts Network. We have selected a number of examples of the digital strategy development projects done by Novocortex since 2005, grouped per industry.

Internet strategy development projects by Novocortex

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Work // Digital Campaigns (Page 2)

Internet marketing campaign to launch Rabo PinBox on the Dutch market

In 2007, Novocortex developed marketing strategy for the market introduction of Rabo PinBox, a plug-and-play PIN automate of Rabobank Netherlands. We invited clients of Rabobank to explain how Rabo PinBox helped them in their business. We shared unpolished stories and not photoshopped photos online. This user generated advertising was so convincing that Rabobank sold over 1.000 PinBoxes within 5 months.

Rabo PinBox - photos of shop owners

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Work // Awards (Page 2)

Crowdsourcing and co-creation of online ads in a digital campaign for 24h Translations

In 2007, Novocortex engaged readers of marketing blogs in co-creation of ads for a new translations service – 24hTranslations.com. 24h Translations offered online translations by humans at discount prices. Novocortex developed a creative concept for the ads – Words Can Be Expensive – and asked readers of marketing blogs to send us their own ideas of expensive words. The most expensive words were used in online ads and posters of 24h Translations.

Crowdsourcing advertising campaign for 24h Translations - ads

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